How does an artist or a record label make money from a music video?
Record companies make money by selling recordings. It is a high-risk business. According to the Recording Industry Association of America (RIAA), approximately 90% of the records that are released by major recording labels fail to make a profit.
Independent labels have to be more careful in their choices and in their allocation of expenses because they do not have the resources to cover many failures. However, they can make and promote records for far lower costs than major labels and be profitable with far fewer sales.
The budgets for making and selling recordings are tied to what labels estimate they will sell. Knowing how many recordings might be sold makes it possible to budget recording costs. Most profitable labels have histories of selling and promoting that enable them to estimate gross income.
YouTube
You'd think because "The Internet" equals "music piracy," your favorite pop stars would never make any money from those millions and millions of clicks on their YouTube videos. But YouTube is fast becoming a place -- certainly more so than MTV (which rarely paid artists a cent ) -- where fans can boost the budgets of singers and songwriters. "Once you have an audience, you can make money," says Courtney Holt, a former Myspace Music executive and head of Maker, founded by top YouTube filmmakers. "Generating an audience is really hard." Psy proved this last year when "Gangnam Style" reached more than 1 billion hits and he made an estimated $800,000 to $2 million in revenue, depending on what source you believe. It's not fund-a-British-vacation-castle cash, but it beats piracy. Through the act of watching YouTube (and occasionally clicking on a few additional things, some involving credit cards), here's the seven different musicians who have profited in their own unique ways off the video streaming site.
Record companies make money by selling recordings. It is a high-risk business. According to the Recording Industry Association of America (RIAA), approximately 90% of the records that are released by major recording labels fail to make a profit.
Independent labels have to be more careful in their choices and in their allocation of expenses because they do not have the resources to cover many failures. However, they can make and promote records for far lower costs than major labels and be profitable with far fewer sales.
The budgets for making and selling recordings are tied to what labels estimate they will sell. Knowing how many recordings might be sold makes it possible to budget recording costs. Most profitable labels have histories of selling and promoting that enable them to estimate gross income.
YouTube
You'd think because "The Internet" equals "music piracy," your favorite pop stars would never make any money from those millions and millions of clicks on their YouTube videos. But YouTube is fast becoming a place -- certainly more so than MTV (which rarely paid artists a cent ) -- where fans can boost the budgets of singers and songwriters. "Once you have an audience, you can make money," says Courtney Holt, a former Myspace Music executive and head of Maker, founded by top YouTube filmmakers. "Generating an audience is really hard." Psy proved this last year when "Gangnam Style" reached more than 1 billion hits and he made an estimated $800,000 to $2 million in revenue, depending on what source you believe. It's not fund-a-British-vacation-castle cash, but it beats piracy. Through the act of watching YouTube (and occasionally clicking on a few additional things, some involving credit cards), here's the seven different musicians who have profited in their own unique ways off the video streaming site.
Unit 29: Purpose of Music Videos
Music videos are used and promoted for many different reasons. These are: to give an artist an identity, to give an insight of the different emotions that are felt in the song, to tell a story and so that the song can be shown and played on TV. The music videos can be streamed onto websites for people to view. The main website for people to use to view them is YouTube.
A music video promotes a song in many different ways. It gives a visual content of the song and this means that people will be more likely to watch the video again which means that the record label can make more money on the views that they get. An example of a song that was promoted due to their music video was the song ‘Gangnam Style’ by Psy. The video received over a billion hits and caused the share price of the record company to increase by 568.8%
Music videos are also used to promote an artist as their individual self. They do this because they want to appear in the media as themselves and they want to show how they are different from other artists. The way that the artist promotes their selves is mainly commented on and shown on social networking sites but it can also be mentioned when the video is shown on TV. An example of a music video that was used to promote the artist as their self is Dizzee Rascal’s ‘Bassline Junkie.’ This video helps to promote Dizzee as himself by being a humorous video, this shows that he is being himself because the song is not serious and neither is the video. It is easy to see from the video when he is being humorous and it is easy to see that he is a fun and funny person.
In general, synergy is the combined working together of two or more parts of a system so that the combined effect is greater than the sum of the efforts of the parts. An example of media synergy would be two companies working together such as a music industry and a film company. They work together to create and produce a soundtrack.
Artists in the music industry make their money through the soundtracks that they release. This is also how record labels and the management team make their money. There are four main ways that an artist or record label can make money from a music video. They are: Content ID, Sponsorship, Merchandise and Monetization.
As technology has improved over time, there has been more and more outlets released in which music can be played from. There has been an increase in music that is now played with a video that accompanies it. YouTube and music channels on TV are the two main ways in which this is done. On the other hand, outlets such as the radio, Spotify and CDs do not have a music video accompanied with the track. A music video increases the amount of areas that a song can be played on. Having a music video means that the song can be played on TV programs that are specialised in music. This will also help to widen the audience and amount of views that the video is getting.
Music videos are used and promoted for many different reasons. These are: to give an artist an identity, to give an insight of the different emotions that are felt in the song, to tell a story and so that the song can be shown and played on TV. The music videos can be streamed onto websites for people to view. The main website for people to use to view them is YouTube.
A music video promotes a song in many different ways. It gives a visual content of the song and this means that people will be more likely to watch the video again which means that the record label can make more money on the views that they get. An example of a song that was promoted due to their music video was the song ‘Gangnam Style’ by Psy. The video received over a billion hits and caused the share price of the record company to increase by 568.8%
Music videos are also used to promote an artist as their individual self. They do this because they want to appear in the media as themselves and they want to show how they are different from other artists. The way that the artist promotes their selves is mainly commented on and shown on social networking sites but it can also be mentioned when the video is shown on TV. An example of a music video that was used to promote the artist as their self is Dizzee Rascal’s ‘Bassline Junkie.’ This video helps to promote Dizzee as himself by being a humorous video, this shows that he is being himself because the song is not serious and neither is the video. It is easy to see from the video when he is being humorous and it is easy to see that he is a fun and funny person.
In general, synergy is the combined working together of two or more parts of a system so that the combined effect is greater than the sum of the efforts of the parts. An example of media synergy would be two companies working together such as a music industry and a film company. They work together to create and produce a soundtrack.
Artists in the music industry make their money through the soundtracks that they release. This is also how record labels and the management team make their money. There are four main ways that an artist or record label can make money from a music video. They are: Content ID, Sponsorship, Merchandise and Monetization.
As technology has improved over time, there has been more and more outlets released in which music can be played from. There has been an increase in music that is now played with a video that accompanies it. YouTube and music channels on TV are the two main ways in which this is done. On the other hand, outlets such as the radio, Spotify and CDs do not have a music video accompanied with the track. A music video increases the amount of areas that a song can be played on. Having a music video means that the song can be played on TV programs that are specialised in music. This will also help to widen the audience and amount of views that the video is getting.